Project Snapshot
ABIDE Magazine is a digital wellness publication I built and scaled by creating an integrated content ecosystem-combining SEO, email marketing, content strategy, and intentional storytelling to grow audience trust and long-term visibility.
Project Snapshot
Project: Digital Magazine
Industry: Spirituality, Wellness, Mental Health
Goal: Grow an engaged audience without relying on constant social posting
Services: Content Strategy, SEO, Email Marketing, Website Design
The Problem
The brand needed consistent visibility and audience growth, but relying soley on social media would have required constant output and risked burnout. There was no central system connecting content, email, and long-term discovery
The Strategy
- Built a digital magazine designed to house long-form, evergreen content
- Wrote and optimized articles for search to drive ongoing traffic
- Created email opt-ins to turn readers into subscribers
- Used email marketing to nurture readers beyond one-time visits
- Positioned content to support trust, reflection, and repeat engagement
The Execution
Key Deliverables
- SEO-optimized articles
- Email list growth strategy + campaigns
- Website structure for content discovery
- Digital magazine layout and branding
- Social media content
The Results
Abide Magazine now operates as a sustainable content platform-designed to attract new readers through search, nurture them through email, and support long-term audience growth without constant posting.
- Grew an engaged email list to approximately 125-150
- Reached 7,000-8,000 monthly readers through SEO-optimized content
- Achieved consistent 20-25% email open rates signalling strong audience trust
- Built a sustainable content ecosystem designed for long-term visibility, not burnout.
*Metrics show represent approximate ranges and reflect organic growth over time*
Reflection
This project reflects my belief that marketing should support both the mission and the person behind it-creating systems that grow quietly and consistently, without burnout.